Tobacco marketing in retail stores drives tobacco use. To reduce harmful exposure to tobacco marketing, communities may regulate where and how tobacco is sold. These “point of sale” (POS) policy interventions include:
- Regulating the number, type, and location of tobacco retailers
- By reducing the number or type of retail outlets selling tobacco products, a community can help reduce exposure to misleading tobacco marketing. In addition, tobacco use decreases, particularly among youth, when customers need to make a greater effort to obtain tobacco products.
- Limiting the locations allowed to sell tobacco products, especially around youth centered places (schools, parks, etc.) reduces environmental cues to smoke and may have an important impact on whether youth begin using tobacco products.
- Limiting their use of price promotions that make tobacco products cheaper and more accessible
- Research has shown that tobacco use decreases as price increases. Efforts to lower costs are often used by marketing companies to increase interest in their products.
- Reducing the availability of flavored tobacco and e-cigarette products.
- Flavors are used to increase appeal for tobacco products, especially among youth. Flavored tobacco products are often sold and marketed in ways that are appealing to youth, with bright colored packaging and youth-friendly flavors.
Evidence shows that POS policy interventions limit tobacco company influence on the community, and therefore reduce youth tobacco initiation and promote health equity. Contact us for more information on point of sale policies and how they could work to decrease tobacco use in your community.